Rochelle Uechtritz is internationally recognised for her extensive expertise in the global positioning, market awareness and business development of world-class convention centres within the Asia Pacific and Middle East regions.
Utilising her vast convention industry knowledge, Rochelle has been intricately involved with the pre-opening of six world-class purpose-built convention centres and two transition venues, as well as driving successful strategic and innovative activities targeting new and emerging markets in this highly competitive environment.
Rochelle has been engaged by ASM Global Convention Centres portfolio of world-class venues as Director, International Market Development. Proven success is in Rochelle's DNA, with her expertise and passion covering the following areas;
Strategic business development in the Pre-Opening Business Development Phase
Liaison with key stakeholders for improved understanding of the Convention Industry
Tap into expansive network of global contacts to increase business and media opportunities
Development or expansion of the global awareness for the country, city and venue
Set-up of research and business development structures, systems, procedures and reporting
Trade-show and industry event representation
Mentor and training initiatives of new and existing venue teams
Strategic expertise and support in venue transition stages
Review and audit of processes, procedures and reporting of the sales pipeline
Setting benchmarks and achievable KPI's for successful outcomes
Most recently, Rochelle was responsible for the creation, strategic development and implementation of the innovative global AEG Advantage brand campaign, designed to generate a united front for ASM Global's diverse portfolio of world-class convention centres under one portal.
This successful campaign has been expanded to monthly distribution of the AEG Advantage E-News distributed to more than 6,000 key international convention decision makers, stakeholder and meetings industry trade media for global recognition and maximise reach.
The Brisbane Convention & Exhibition Centre is a world-class purpose-built venue renowned for its operational and service excellence. The Centre is located in a unique urban cultural and entertainment precinct in the heart of Brisbane.
The Cairns Convention Centre is renowned for its unique environmental design and is surrounded by the Great Barrier Reef and ancient tropical rainforests. Whether your meeting is for 300 or 3500 delegates, the world acclaimed venue is everything you would expect from an international standard purpose built venue located amidst an atmosphere and environment the world envies.
Set in a stunning tropical waterfront location, the spectacular Darwin Convention Centre is a world class venue for business events. The first class facilities, adaptable meeting spaces, outstanding dining experiences and excellent service will ensure your event is successful and memorable occasion. With close access to Asia, year round tropical weather and unique Top End experiences, Darwin Convention Centre offers an event experience like no other.
Situated at the heart of Kuala Lumpur’s Central Business District, the Kuala Lumpur Convention Centre (the Centre) is the city’s most technologically–advanced, purpose-built facility for international, regional and local conventions, tradeshows, public exhibitions, entertainment and even, intimate private functions.
Opening in 2016, the new Oman Convention & Exhibition Centre is set to become an iconic landmark for Muscat and the Sultanate of Oman. Surrounded by nature it overlooks a wadi which is a haven for Oman’s exotic bird life. The Centre is conveniently located only 10 minutes from the new Muscat International Airport.
Located within walking distance of Waikiki, the Hawaii Convention Center is like no other in the world. Open to the outdoors – with terraces, lanais, courtyards, waterfalls, and fishponds – this remarkable facility combines the latest in cutting edge technology with authentic Hawaiian ambience. Our cultural diversity and legendary spirit of aloha encourage attendees to see the world in a new light, so it’s no surprise that people accomplish more when they meet here.